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RSVP is an upscale cooperative mailer of four-color, glossy
picture postcards that regularly reaches over 200 thousand of Houston's
most affluent homeowners.
Facts you should know:
• Postcards rate #1 for performance in the category of immediately
read direct mail. (United States Postal Service)
• 90% of all Direct Mail gets read or seen. (USPS Household
Diary Survey)
• 89% of companies who try them, continue to market with postcard
decks. (Guerrilla Marketing Weapons)
• Full-color ads consistently out-pull black and white, as
well as two-color ads by 25% or more. (Guerrilla Marketing
Weapons)
• Direct Mail is used by more successful advertisers than all
newspapers, magazines, phone directories, national TV and radio
combined! (Coen Media Report)
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